Regional Director

Job Summary

Job description:

We’re hiring! We are seeking a highly motivated Regional Director to join our team!

We are thrilled to advertise the Regional Director position for the Fruit Business (AFCFC)!

As North America's largest Asian-inspired prepared foods supplier, Advanced Fresh Concepts Franchise Corp. (AFCFC) provides consumers with an industry leading selection of diverse ready-to-eat meals. With over $700 million in sales, approximately 450 employees and a presence in more than 4,000 supermarkets and other food service establishments, AFCFC is positioned to innovate and grow, now and in the future.

About the Role

The Regional Director – FreshlyGo leads the operational and commercial performance of their region, ensuring excellence across partner stores, commissary distribution, and franchise operations. This role is ideal for a driven, people-oriented leader who thrives on improving execution, growing sales, and fostering strong relationships with franchisees, store partners, and regional teams. You’ll serve as the primary connection between FreshlyGo Operations and our retail partners—ensuring each location consistently meets brand, safety, and profitability standards while driving innovation and scalability within your region.

Key Responsibilities & Duties

• Operational Leadership - Oversee daily operations across your assigned region to ensure all stores and franchise units meet FreshlyGo’s standards for quality, food safety, and presentation.
• Performance & Profitability - Analyze P&L statements, drive sales initiatives, and ensure labor and food-cost targets are achieved.
• Training & Development - Coach Regional Managers and Field Leaders to improve execution, compliance, and engagement.
• Retail Partnership - Maintain strong communication with Publix, Kroger, and other retail partners—addressing issues quickly and ensuring seamless collaboration.
• Compliance & Food Safety - Ensure 100% completion of Safety Culture Logs and adherence to all local, state, and partner food safety regulations.
• Strategic Growth - Identify new business opportunities, optimize store layouts, and support expansion projects across new territories.
• Data-Driven Execution - Use operational metrics and audit data to diagnose problems and implement continuous improvement plans.
• Leadership & Culture - Foster a culture of accountability, positivity, and innovation across all team members and franchise partners.
• Perform other related duties and projects as assigned.

Qualifications & Skills

• Bachelor’s degree in Business, Operations Management, or related field.
• Minimum 3+ years in a multi-unit leadership role (Director or equivalent level).
• Proficient in Microsoft Office Suite or related software.
• Strong operational knowledge in fresh food, commissary, or franchise environments.
• Proven ability to manage budgets, analyze KPIs, and implement growth plans.
• Excellent communication, organizational, and decision-making skills.
• Experience with P&L management, audits, and team development.
• Flexibility to travel regionally and occasionally work weekends as required.
• Excellent organizational skills and attention to detail.

Physical Demands:

• Prolonged periods sitting at a desk and working on a computer. Prolonged Standing and walking.
• Must be able to lift up to 15 pounds at times

What’s On the Menu for You? (Compensation & Benefits)

We don’t just serve fresh sushi, we serve fresh opportunities!

Here’s a taste of what you can expect:

• Competitive Pay Package (see salary range listed)
• Annual Bonus Opportunity (Discretionary) – up to 10% of base salary
• Competitive Health & Wellness Package (Medical, Dental, Vision, Life Insurance -100% covered by AFC for you and all eligible dependents. Yes, seriously!)
• 401(k) with Company Match
• Paid Time Off & Paid Holidays including a Floating Holiday to celebrate your birthday
• Special Employee Anniversary Milestone Gift
• Other Employee Discounts
• Employee Referral Bonus
• A friendly & positive work culture which inspires collaboration, recognizes accomplishments, and fosters continuous growth, creating not just a workplace, but a community where people truly thrive.

How to Apply

Interested candidates should submit their application online using the link below.