Job Summary
About Women's Health
Bonafide, Uqora and Equelle comprise Pharmavite's Women's Health portfolio. Collectively, these brands are driven by their promise to champion women's health and joy at every age.
Our People
Our Women's Health team is composed of highly experienced professionals dedicated to making a meaningful impact. Bring your whole self to our Women's Health brands - you'll be welcomed by a team that shares your passion, purpose, and pride in our products while embracing your unique talents, creativity, and collaborative spirit.
This role is not available for sponsorship including I-983 participation.
We're looking for a dynamic, strategic leader to join our team as Sr Manager, Brand Strategy & Product Innovation. This role sits at the intersection of innovation, strategy, and execution - shaping the future of our product portfolio while building brand equity and deepening our connection with customers.
You will be responsible for two critical areas:
Product Innovation & Portfolio Strategy:
- Identify and evaluate white space opportunities within priority expansion areas in women's health.
- Own 1-2 core need states, managing the portfolio end-to-end - from ideation and consumer insights to readiness for commercialization.
- Partner cross-functionally (R&D, Regulatory, Operations, Creative, Commercial) to bring products from concept to shelf with excellence.
- Manage portfolio architecture, ensuring products, sub-brands, and innovations fit cohesively under the master brand.
- Manager product portfolio lifecycle including post-launch product improvements and renovations.
Brand Strategy & Growth:
- Act as brand ambassador internally - educating teams, aligning leadership around strategy, and evolving brand identity when needed.
- Define and monitor brand health KPIs with analytics partners, and adjust strategies based on insights.
- Translate brand strategy into annual commercial priorities.
- Identify ways to target, penetrate, and acquire key customer segments.
- Empower teams and external partners (creative, media, agencies) to execute with consistency and excellence.
Key Responsibilities:
- Drive the long-term innovation roadmap and portfolio strategy for both core and expansion need states.
- Translate consumer insights and market trends into actionable product opportunities.
- Own end-to-end development of assigned innovation projects through stage gate process including concept, testing, validation and business case for launch.
- Build frameworks to measure, report, and act on brand health and equity drivers.
- Develop brand playbooks and activation strategies to sharpen positioning and expand reach.
- Collaborate across product, comms, performance marketing, sales, and customer experience to ensure integration and impact.
- Serve as a thought leader, keeping a pulse on women's health, supplements, and broader wellness trends.
What Success Looks Like:
- A robust, insight-led innovation pipeline is built and managed, with 1-2 core need states progressing through the stage-gate process from concept to launch with clear consumer validation and business cases.
- Clear brand priorities established and communicated annually, based on category, company, and consumer insights to drive growth.
- Brand health and equity metrics trend upward, reflecting improved awareness, consideration, and loyalty through cohesive brand strategy and execution across teams and partners.
- Cross-functional collaboration drives executional excellence, with R&D, Creative, and Commercial teams aligned on portfolio strategy and brand priorities - delivering launches on time and on brand.
REQUIRED QUALIFICATIONS
- 6-8 years of experience in brand management or product innovation.
- Proven track record of leading product development from concept through launch readiness.
- Strong background in consumer insights and brand strategy.
- Excellent ability to connect market data, consumer insights, and business strategy into actionable plans.
- Highly collaborative leader who can drive alignment across teams.
- Strong analytical, strategic, and creative thinking skills.
- Excellent communication and project management skills
- Passion for women's health and improving lives through better wellness solutions.
- MBA a plus.
PREFERRED QUALIFICATIONS
- Experience in health, wellness, CPG, or similar industry
OUR OFFER
Here, career paths aren't predefined, and bureaucratic limitations don't exist -- you have the opportunity to grow, learn from industry pioneers, and develop the way you want to. Our Women's Health brands are investing more in the development of our team -- to help us deliver on our purpose and help you achieve your career aspirations. Our environment is geared to fuel curiosity, encourage experimentation, and generate learning as this is the way we develop ourselves and our organization. We are committed to meeting the needs of our employees and their families with a Total Rewards package that's as comprehensive as the vitamins and supplements we deliver to consumers. With competitive compensation programs and standout benefits, we provide employees with optimal health and well-being -- as well as peace of mind. These rewards -- plus our new recognition program -- ensure employees feel supported both at work and home.
SALARY RANGE
National Target Base Pay Range: $115, 000.00 - $195 ,000.00
The salary range for this position is based on national standards . For candidates in California and the New York metro, the Target Base Pay Range is $127 ,000.00 - $217 ,000.00, to reflect the cost of living and market conditions in those areas.
Actual compensation will take into account a wide range of factors that are unique to each candidate, including but not limited to geographic location, education, experience, qualifications and job-related skills. It is not typical for an individual to be hired above the midpoint of the range for their role and compensation decisions depend on the facts and circumstances of each case. This information is provided to applicants in accordance with state and local laws.
Base pay is only one component of our total rewards offerings, and we will take the full offering into consideration when presenting an offer of employment .
Our total rewards package for this position may also include an annual performance bonus, Medical, dental and vision benefits, 401K match, and other wellness benefits.
T his represents the minimum and maximum base salary range for this role , plus annual incentive. Various elements are used to determine a candidate's starting salary such as job experience, specific skills, and comparison to internal incumbents currently in the role.
This information is provided to applicants in accordance with state and local laws.
Bonafide is an equal opportunity employer. We prohibit employment discrimination and harassment based on race, color, religion, age, sex, sexual orientation, gender, national origin, and any other basis protected by state and federal law. Bonafide recruits, hires, employs, trains, promotes, and compensates individuals solely based on job-related qualifications and abilities.
Bonafide also provides reasonable accommodation to qualified individuals with disabilities or based on a sincerely held religious belief, in accordance with applicable laws. If you need to inquire about an accommodation to complete the application process, please email recruiter pharmavite.com .
Disclaimer
The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications of employees assigned to this job.
CALIFORNIA FAIR CHANCE ACT:
Qualified Applicants with arrest or conviction records will be considered for Employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
JOB ALERT FRAUD:
We have become aware of scams from individuals, organizations, and internet sites claiming to represent Bonafide in recruitment activities in return for disclosing financial information.
Our hiring process does not include text-based conversations or interviews and never requires payment or fees from job applicants. All of our career opportunities are regularly published and updated on Bonafide's Careers section.
If you have already provided your personal information, please report it to your local authorities. Any fraudulent activity should be reported to:
recruiter pharmavite.com .
How to Apply
Interested candidates should submit their application online using the link below.
Apply Now
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